Privacy Policy
This policy explains how AI Alchemy collects, uses, stores and protects personal information when you visit the website, submit a form, book a call, communicate with us or use our services.
1. Information we collect
Depending on how you interact with us, we may collect:
- your name, email address, telephone number and business details;
- information you provide in contact, enquiry, application or booking forms;
- appointment details and communications relating to your enquiry or engagement;
- payment and transaction information where relevant, noting that payment details may be processed by a separate payment provider;
- technical information such as IP address, browser type, device information, pages visited, referral source and interaction data; and
- any other personal information you choose to provide.
2. How we collect information
We may collect personal information directly from you when you:
- complete a website form;
- book an initial consultation or other appointment;
- subscribe to communications;
- contact us by email, telephone, social media or another channel; or
- engage AI Alchemy to provide services.
We may also collect technical and usage information through cookies, analytics tools and similar technologies.
3. Why we collect and use information
We may use personal information to:
- respond to enquiries and arrange an initial consultation;
- assess whether AI Alchemy services may be suitable for you;
- provide, manage and improve our services;
- send appointment confirmations, reminders and service communications;
- send marketing communications where you have consented or where otherwise permitted;
- operate, secure, analyse and improve the website;
- maintain business and legal records; and
- comply with applicable legal and regulatory obligations.
4. GoHighLevel forms and booking tools
Our website uses HighLevel/GoHighLevel tools to receive enquiries, manage contact information, provide forms, arrange bookings and support follow-up communications. Information submitted through these tools may be processed and stored within HighLevel systems and related service infrastructure.
5. Cookies and analytics
The website and embedded services may use cookies or similar technologies to operate correctly, remember preferences, understand website usage, support forms and bookings, and improve the user experience. You can adjust browser settings to restrict cookies, although some features may then operate differently.
6. Disclosure of personal information
We may disclose personal information where reasonably necessary to:
- technology, hosting, CRM, booking, communications, analytics and professional service providers that help us operate the business;
- contractors or advisers who are required to handle information appropriately;
- regulators, courts, law-enforcement bodies or other parties where required or authorised by law; or
- another entity in connection with a genuine business restructure, transfer or sale, subject to appropriate safeguards.
We do not sell personal information.
7. Overseas processing
Some service providers used by AI Alchemy may process or store information outside Australia, including in the United States or other locations in which their infrastructure or sub-processors operate. Where applicable, we take reasonable steps to select reputable providers and manage personal information consistently with applicable privacy obligations.
8. Security and retention
We take reasonable administrative, technical and organisational measures to protect personal information against misuse, interference, loss and unauthorised access, modification or disclosure. No internet-based system is completely secure, and absolute security cannot be guaranteed.
Personal information is retained only for as long as reasonably necessary for the purposes described in this policy, to maintain appropriate business records, resolve disputes and meet legal obligations. Information that is no longer required may be deleted, destroyed or de-identified where appropriate.
9. Marketing communications
You may opt out of marketing communications at any time by using the unsubscribe option included in the communication or by contacting us. Service, appointment and transactional messages may still be sent where necessary.
10. Access and correction
You may request access to personal information we hold about you or ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading. We may need to verify your identity before responding and may refuse a request where permitted by law.
11. Privacy enquiries and complaints
To make a privacy enquiry, request access or correction, or raise a complaint, contact:
AI Alchemy Privacy Contact
Email: x@xagency.co
We will review your request and aim to respond within a reasonable period. If you remain dissatisfied, you may be entitled to contact the Office of the Australian Information Commissioner.
12. Third-party links
The website may link to websites or services operated by other organisations. Their privacy practices are governed by their own policies, and AI Alchemy is not responsible for those external practices.
13. Changes to this policy
We may update this privacy policy when our practices, services, technology or legal obligations change. The current version will be published on this page with its effective date.